The young and luxury brand, Proenza Schouler, by Lazaro Hernandez and Jack McCollough to the MA flock.
Lazaro Hernandez and Jack McCollough have been percived as boy wonders ever since their collaboration for the senior thesis project at Parsons, New York.
The talented young team delivered a collection that gave such a resounding success that the pair co-founded their own label after graduation in 2002 and named it after their mothers’ maiden names.
Before their thesis, McCollough worked as an intern under Marc Jacobs and Hernandez as an intern under Michale Kors.
Since there debut in 2002 the duo has received high praises and a loyal clientele with their numerous hit collections and a rep as one of fashion’s most talked about labels. This was awarded in 2003 with the CFDA Perry Ellis Award for new talent.
photo: style.com
THE BRAND
Proenza Schouler offers and edgy, youthful take on upscale dressing. Their shapes are often minimal and sleek, with a preference to the dark neutral colors.
Representativ pieces include tailored coats in lush menswear pattern prints, thin pencil skirts, color-blocked chiffon evening gowns cinched with satin belts.
Proenza Schouler is a true supplement and continuation of the modern and futuristic take for the followers of Nicolas Ghesquière for Balenciaga. With an approach to tailoring that refers to a classical and body conscious cut, with lines that take on a simple, elegant yet sporty form in lush materials. The pieces represent a “nonchalant luxury” with the combination of simple neutrals with dramatic colors.
Their philosophy and take on womenswear was in 2007 awarded with the CFDA Womenswear Designer of the Year Award (which they shared with Oscar de la Renta).
photo by Tommy Ton
COLLABORATION
The designers of Proenza Schouler have been involved in several collaborations and events. Amongst these, the special collaboration event with the cult store, Colette in Paris.
For this collaboration, Proenza Schouler designed a line of handbags to be introduced at Colette. The result was a scholar-inspired satchel, none as the PS1 messenger handbag.
The collection of PS1 messenger handbags has already been cultivating a loyal fashion following. Resulting in the PS1 becoming a fix feature in Proenza Schoulers’ collections, changing only in material and color.
In august of 2009 Proenza Schouler was awarded with the CFDA accessory designer of the year for their PS1 handbag which was considered the very first must have item of 2009.
Today Proenza Schouler are currently collaborating with Giuseppe Zanotti for their line of shoes which expanded to a 100 shoes in the spring of 2009.
Visite www.proenzaschouler.com to discover the spring 2010 collection or at www.style.com
PROENZA SCHOULER to come in the spring of 2010 exclusively at MA.
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