THE PRIZE CFDA WOMENSWEAR DESIGNER OF THE YEAR 2011
Jack McCollough & Lazaro Hernandez of Proenza Schouler are this years recipients of the CFDA's womenswear designer.
The evening of the CFDA in New York last night brought out many of the young and up and coming designers based in New York. The young duo of Proenza Schouler have been for the last couple of seasons one the favorite designers of MA. It is therefor with great joy MA receives the news of this award.
Proenza Schouler is an interesting brand not only in terms of their designs, but their approach to their work and their philosophy, as well as concept for the brand.
The PS1 bag proved a consistency and idea of branding and crafting an item that would endure time and be as desirable next season as now.
This is indeed the concept of MA, the search for items that are not categorized as a trend and will fade away before the season is over, but items that are timeless and yet avant garde...
Congrats to Jack & Lazaro