The AUGUST/SEPTEMBER 09 issue of NATT&DAG features an article on the fashion industry in Norway, "To sell a dream".
The article builds up on a discussion held with a group of people representing different areas of the industry, where MA represented one of the retailers. The discussion took on many aspects of the industry, but the most important message in the article is the position of the consumer, the norwegian people! How theire support, theire awareness and openness determines how this industry can flourish or fall in this northern country of ours. Read it, note it, then feedback.