NEWS IN STORE
IF SIX WAS NINE
The selected edition of printed T's from the japanese label, IF SIX WAS NINE has arrived in store at MA09. This is the rock legends T'S, as this labels über cool T's gives the ultimate used rock T-shirt feel and yet they are all new.
The printing of the T's goes through severeal stages of layering. This makes every T unique. The fabrics that are used are of the highest quality from thin cotton to cashmere and silk.
IF SIX WAS NINE has long been styling the likes of Lenny Kravitz to the Rollong Stones. So one does get the feeling of the inner 'little' rocker coming out when wearing these T's.
Now if you do not feel part of the rocker flock and are more of the classical feather wear there are also items from this collection that could fit into your clean classic wardrobe and give it a playfulness or even a new edge.
TAKE A WALK
SECRET SOCIETY
A secret is a secret, but sometimes a secret must come out and this ‘secret society’ must be shared and certainly be open. So as friends and colleagues of Secret Society we are spilling the secret out.
It isn’t really easy to stumble upon this secret, but for those of the flock that have eyes of a hawk, you would have discovered the little concept store only lies a few steps away from MA09.
Named Secret Society, the store bares the right name with it’s location. Situated in the narrow ‘ruelle de’ lallakroken of Briskeby in Oslo.
Secret Society was a delight to discover for those who likes it the japanese way with the american tag and the european touch.
The store popped up in 2007 and after 3 years the store feels as new and as modern. The founders of the store haled to the japanese design and architecture for their clean whitish and minimalist wooden interior. Only one piece of a style will hang out and jewelry and other items are neatly placed on wooden staircase like shelves or in glassboxes.
It is a young trio behind the store and this is clearly reflected through the labels that have been taken in. Several of the young designers that have sky rocked the fashion world these latest couple of years have been presented at this store in Oslo or for that matter, Norway.
Fanny Jahre is the manager/buyer and the co owner with Magnus Thorud & Kyrre Alver of fashion comany Blender Agency.
As Magnus
Thorud & Kyrre Alver travel the world to find new brands,
Fanny Jahre runs her own graphic design company as well as managing the store.
Fanny Jahre
Take a walk to this multi brand store;
Secret Society, Briskebyveien 38, entrance in Lallakroken.
www.secretsocietyoslo.blogspot.com
THE WORD
LE REGARD EN FEU
The ad campagne for fall 2010 of Balenciaga gives the feeling of looking at a painting from the renaissance - a modern Mona Lisa.
The hint of a smile - the solemn expression and stoic posture juxtaposed on a backdrop à la baroque with dramatic red nuances - like dusk from a fire.
It is an intense backdrop for this portrait where the paint brushes of da Vinci are replaced by a shot through the lenses of photographer, Steven Meisel.
The collaboration between Ghesquière and Meisel is proving to be consistent. Through the last seasons ads the concept of movment is in a still and enigmatic expression and yet the photos are alluring. It makes one curious and intrigued to surch into the intensity of the colors that so often are used as a backdrop or as in this latest ad the assemble of eclectic models that seem to rise from a field of fire.
The vision of Nicolas Ghesquière for the fall 10 collection built on the idea of everyday aspects that one is confronted with.
During the 'défiler' Ghesquière explained this with the idea of domestic things. An idea of taking things that are very usual as plastic boxes for food, foam packaging - things that are simple and of every day and explore it through the image of Balenciaga.
The idea was interesting to explore with the concept of the Balenciaga touch. The most elaborate pieces felt like a protected shield - one could almost feel like a warrior woman, a modern warrior.
The vision got more clear at the presentation of the collection at Balenciagas’ showroom last February. The colorful clothes that looked like soft plastic in the end of the show with a print of letters and lines in different colors were like recycled pieces of newspapers as well as a picture take of a cabinet under the kitchen sink where all the cleaning products are placed.
MA09 has made a selection for this fall that is concentrated on the basic clothes where many of the pieces can go from day to evening wear.
A few seasons back Balenciaga had a beautiful selection of knitted sweaters and cardigans. This is back for this fall and many of the different styles will be in store at MA09. The capsule line of silk dresses will also be well represented at MA09 as well as a few from the main line.
Balenciaga will be in store at MA09 in the beginning of september.
PRESS
Linn Lømo
MA09 have taken in the first edition collection of norwegian designer Linn Lømo. Her collections is getting more and more attention in the New York circles.
In the june issue of W magazine, Cate Blanchett is feautred with the earings of Lømo. The story goes that it was the actress herself who asked for these lovely pair of spike/ball earings from Lømo and so what could a designer do, but to give them!
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