NEWS IN STORE

PROENZA SCHOULER

The pre fall 2010 collection from Proenza Schouler is in store.

Proenza Schouler is continuing the strong work of unique prints and styling of colors and textiles in this pre fall collection for 2010.

MA09 is very pleased to see the flock embracing this brands design and vision. The first delivery with the basic T's line prints has been as well received as the pre spring 2010 line. This gives confidence for the next collections that are to come to MA09.

Best,

tmf

THE WORD

'on a moment'

It has indeed been to long since our eyes have rested on the subtle lines by Ann Demeulemeester.

WWD feautred an inteview with Demeulmeester on her men's collection and her words brought back the feeling that emerges from wearing her clothes. As written in the beginning of the article - ' her namesake brand, offers a lesson in aging gracefully and taking one's time - '.

It is a poetic tale through a womans palette of black and white - Demeulmeester's journey. A true vision of design enduring the changes of time and still be as modern today as yesterday. Embraceing her age in every stage, looking forward in discovering what age gives her of confidence, experience and new adventures. The following of one's own path and not the trend is intriguing.

With an infusion of red in the fall 2010 collection for women, Demeulmeester reminds one of that passion one feel for the element of beeing dressed in the simplest designs as a farmers work clothes, but dark and glamouros as the finest textiles are drapped around the body and tailored with seems one can not see until one approaches and study its work.

As we are waiting for the fall 10 collection - a visite through her space in Antwerp.

Ann Demeulmeester - Antwerp store

Have a good weekend

Best,

tmf

TAKE A WALK...

BALENCIAGA homme

Nicolas Ghesquière is taking on the field of dressing a man.

With a collection for men - comes the first men's store of the house in Paris. Just steps away from the houses headquarters.

Opened during men's fashion week in Paris this July. The store in 5 rue Varenne offers a bleu view with a yellow touch.

Ghesquière continues the collaboration with french graphique and stark installations artist, Dominique Gonzalez-Foerster, with whom he collaborated on the Los Angeles store for Balenciaga.

8670 Melrose Ave, Los Angeles

With the LA store fresh in mind. The space in rue Varenne embodies the core of the vision Ghesquière has created for the house - an aquatic futuristic adventure in materials, cut and proportion.

The geometry of the space as the interior is light and minimalist, in contrast to the darker LA store . The subtle choice of color infusion with the bleu and yellow gives a luminos techno feel juxtaposed with the light wood and white surfaces gives the store, luxary wrapped up in todays technology.

BALENCIAGA HOMME, 5 rue Varenne, 75007 Paris

Ghesquière's references and influences from japanese culture, design and architecture, the archives of Balenciaga and his strong vision in his creative collaborations and work for the label have made its mark through the concept of the stores.

Get a 'retro futurism' experience chez Balenciaga.

Best,

tmf

PRESS/MA09/PROENZA SCHOULER

D2 magazine (Dagens Næringsliv) with stylist Lars Kristian Midtsjø borrowed before the summer several items from MA09 for the fashion section of D2.

During these last weekends, this has been seen in the spread, MOTE/UTVALGT.

The chosen picture could not be other then the pure and minimalist SVART/HVIT (black and white) photoshoot - the model is dressed in a white PROENZA SCHOULER spring/summer collection 2010 dress. The dress with also the pre fall 2010 collection is in store at MA09.

D2 magazine 2.July 2010 p.29

Thankyou to D2, Lars Kristian Midtsjø and the team behind this beautifull shoot.

Best,

tmf

au menu: Proenza Schouler

For the launch of theire new collection, Lazaro Hernandez and Jack McCollough of Proenza Schouler hosted a dinner at Liberty in London last wednesday.

With à la carte menu by restaurant Bistroteque, a selected group of editors and fashionistas celebrated the mark of the UK launch.

The table was beautifully decorated with a black and white theme and light flower bouquets. Maybe an inspiration for those who are hosting their own dinner in the summer evening...

Have a good weekend flock.

Best,

tmf

The FIRST 10

10 years ago Nicolas Ghesquière created the Balenciaga FIRST. The iconic bag became the most coveted bag.

After 10 years the bag is still just as celebrated as at its initial release in 2000. Marking this 10th anniversary, Balenciaga created a special limited edition - Fauve.

For the limited edition, Balenciaga's creative director, Nicolas Ghesquière went to the archives of Cristóbal Balenciaga to create a unique and exclusive print that gives the illusion of animal skin.

Coveted and adored has also the Balenciaga CITY been. The City classic style has therefore been included in the limited edition.

The limited bags are available to buy in the exclusive online colour 'fauve' at www.balenciaga.com

SALE CONTINUES...

SUMMER CARD 2010

The summer card from MA09/themaflock gives the opening hours for the summer 2010. For visits outside the opening hours contact directly at +4723270055 from 10-16, during the opening hours at MA09 and we will if possible make an appointment.

We hope the flock is spreading it's wings and flying to new places and healing it's feathers in the warmth of the sun. Enjoy the summer time.

Best,

tmf