PROENZA SCHOULER is featured in Interview magazine where DAVID COLMAN takes on the designers of the now. The article' The new NEW ' gives an insight on the designers take and perception of their work, as Christopher Kane describes, it is about the 'layers—of fabric, of texture, of reference and meaning' -
Interview magazine was a true dedication to the cult of celebrity. A fascination of artist Andy Warhol. The cofounder with Gerard Malanga in the late 60s'. Interview featured cutting-edge graphics and of course interviews with THE PEOPLE that were often held by Warhol’s eccentric ways of holding a conversation, aka an interview. As taken from his books as The Philosophy of Andy Warhol: From A to B and Back Again.
Since 2008 the magazine has taken on a new direction under Brant Publications Inc. Still holding on to it’s strong history. The layout and design is with a more elegant finess, a more put together work, to suit the evolving readers and advertisers, but still with a certain raw finish. This year Interview celerbrated their 40th year.
This is the world of fashion, entertainment, art and the être of beeing FAMOUS. Black and white or in color...
www.interviewmagazine.com/ fashion/the-new-new/
Anne Valèrie Hash in her showroom in the 19th century Right Bank mansion in Paris,
photo by Kai Jünemann
Anne Valérie Hash is one of the few women who designs for women.
In a domain that is largely dominated by male designer it is with a certain irony that Hash's approche to design begins by the deconstruction of menswear.
Hash starts by undoing the seams in men’s jackets and trousers and wrapping the pieces together around the body of a young model. Hash then reconstructs the garments in adult sizes and into tailored cut womenswear. Taking adult-sized garments and reducing them on a child model permits Hash to play with the proportions easily, an aspect Hash feels is not possible by working directly on a grown-up.
Anne Valèrie Hash, fall 2008 couture, photo by style.com
Born and raised in Paris, Hash graduated from the prestigious Chambre Syndicale de la Couture in 1992. Hash managed to build a great experience threw internships and work placements at a half-dozen houses, such as Nina Ricci, Christian Lacroix, Chanel, Dior and Chloé. These stages gave Hash the opportunity to refine her skills and technique in seaming, in the uses of pattern and textiles and in alterations. But threw all of this Hash was firm in the idea of not staying longer then 3 months at each place to not be printed by each respective houses workmanship and design.
After graduation and stages Hash started in 1995 a small buisness, designing bridal gowns. In 2000, Hash became business partners with Philippe Elkoubi, and launched her own signature collection of handmade and ready-to-wear pieces, which at the time was inspired by then 14-year-old Parisian, Lou Liza Lesage.
Anne Valèrie Hash, fall 2008 couture, photo by style.com
Hash presented her first self-financed prêt-à-porter collection in 2001. Two years later, she received the prestigious Andam Award for a promising young fashion designer, an award which previously had been given to Martin Margiela in 1989 and Viktor & Rolf in 1994.
Five years after her debut show Hash was selling 9,000 pieces a year and counted Hollywood stars among her clients. This growing success opened the door to private clients requesting custom-made couture designs.
In 2007 the Chambre Syndicale de la Haute Couture, the governing organization of couture in France invited Hash and 16 other designers to present their collections on July 2 along with the established couture houses.
It is with great pleasure for MA to be able to introduce this up-and-coming french designer.
Anne Valérie Hash coming spring 2010 exclusively at MA
Best,
MA
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The young and luxury brand, Proenza Schouler, by Lazaro Hernandez and Jack McCollough to the MA flock.
Lazaro Hernandez and Jack McCollough have been percived as boy wonders ever since their collaboration for the senior thesis project at Parsons, New York.
The talented young team delivered a collection that gave such a resounding success that the pair co-founded their own label after graduation in 2002 and named it after their mothers’ maiden names.
Before their thesis, McCollough worked as an intern under Marc Jacobs and Hernandez as an intern under Michale Kors.
Since there debut in 2002 the duo has received high praises and a loyal clientele with their numerous hit collections and a rep as one of fashion’s most talked about labels. This was awarded in 2003 with the CFDA Perry Ellis Award for new talent.
photo: style.com
THE BRAND
Proenza Schouler offers and edgy, youthful take on upscale dressing. Their shapes are often minimal and sleek, with a preference to the dark neutral colors.
Representativ pieces include tailored coats in lush menswear pattern prints, thin pencil skirts, color-blocked chiffon evening gowns cinched with satin belts.
Proenza Schouler is a true supplement and continuation of the modern and futuristic take for the followers of Nicolas Ghesquière for Balenciaga. With an approach to tailoring that refers to a classical and body conscious cut, with lines that take on a simple, elegant yet sporty form in lush materials. The pieces represent a “nonchalant luxury” with the combination of simple neutrals with dramatic colors.
Their philosophy and take on womenswear was in 2007 awarded with the CFDA Womenswear Designer of the Year Award (which they shared with Oscar de la Renta).
photo by Tommy Ton
COLLABORATION
The designers of Proenza Schouler have been involved in several collaborations and events. Amongst these, the special collaboration event with the cult store, Colette in Paris.
For this collaboration, Proenza Schouler designed a line of handbags to be introduced at Colette. The result was a scholar-inspired satchel, none as the PS1 messenger handbag.
The collection of PS1 messenger handbags has already been cultivating a loyal fashion following. Resulting in the PS1 becoming a fix feature in Proenza Schoulers’ collections, changing only in material and color.
In august of 2009 Proenza Schouler was awarded with the CFDA accessory designer of the year for their PS1 handbag which was considered the very first must have item of 2009.
Today Proenza Schouler are currently collaborating with Giuseppe Zanotti for their line of shoes which expanded to a 100 shoes in the spring of 2009.
Visite www.proenzaschouler.com to discover the spring 2010 collection or at www.style.com
PROENZA SCHOULER to come in the spring of 2010 exclusively at MA.
To Catherine Michiels, jewelry making is an art.
Taken and evolved from nomadic travels, Michiels intentions in the jewelry making builds on a spiritual and social meaning. Hence the work transcends jewelry, as art, as spirituality. Connecting the spirituality in the creations and combining it with Michiels Reiki training, an ancient japanese discipline, the result becomes pieces with a vision.
Reiki uses the flow of energy to reduce stress, this promotes relaxation and healing. Hence to Michiels work, jewelry becomes symbols of beauty and spiritual awakening. A consciousness shared by those who wear them and connect with her vision and aesthetic.
The pieces in the ‘Recognition’ collection refer to the passion of the designer. On a silk ribbon around the wrist or neck, we wear the ‘Charms’ that responds to us. A ‘Zinia’ symbolizes friendship, the ‘Lotus’ stands for purity and peace while Le Petit Marcel attracts luck and meetings.
With Catherine Michiels, the spirit and the spiritual shift to the border of fashion and dream.
Trained at the Arts of Metiers Institute in Brussels, Michiels studied gemology and diamond grading at the prestigious High Council for Diamonds in Antwerp.
Michiels started making jewelry in Brussels in 1992. In the later of the 90’s Michiels went on working for the magazines, Marie Claire and Elle as in the film production for several years. This resulted in the creation and founding of the magazine, Moderne, which Michiels published for 2 years.
Michiels returned to designing and creating jewelry in 2005 by launching a line that has since earned acclaim and helped spread her vision of spiritual and social responsibility.
The Belgian designer's 4 year-old business thrived on chance meetings and word of mouth in the beginning, and despite clients within the Hollywood elite and other high profiled personas Michiels intends to keep it that way. A philosophy that is highly shared with MA.
Catherine Michiels coming soon exclusively at MA
(photos/source, www.catherinemichiels.com)